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Created in 2020, the Société Coopérative Alpes Vaudoises is responsible for promoting the Alpes Vaudoises brand, representing the destinations of Aigle, Bex, Col des Mosses, Les Diablerets, Gryon, Leysin, Pays-d'Enhaut and Villars. It has a staff of 6, and its main tasks are to develop awareness of the brand, enhance the offering and market tourism products.